2025 BIGSABAH
31 October - 2 November 2025
Featuring a whole new level for
Premium Fashion & Lifestyle
Following the success of BIGSABAH Sale 2024, we are taking BIGSABAH Sale 2025 to the next level. This year’s event will introduce an expanded shopping experience, bringing in new categories while strengthening existing crowd-favourites featuring Sabah’s top entrepreneurs, regional businesses, and international vendors in 2 separate levels ensuring an exciting and diverse shopping experience! Organized by SICC.
MOSI FASHION SHOW
Korean Brands Shine at the Big Sabah Exhibition in Malaysia
Captivating Visitors with Fashion, Wellness, and Creative Kids’ Content
Kota Kinabalu, Malaysia – Six innovative Korean companies participated in the Big Sabah Sale Exhibition, showcasing the diversity and creativity of Korean lifestyle industries. Over three days, the event attracted enthusiastic responses from local visitors and buyers.
The participating brands — Seoul Click, Halal Korea, ISAAC, Mutnong, Joeuni, and Mom’s Package — introduced a wide range of products, from fashion and health foods to creative educational content for children.
Seoul Click drew major attention with a dynamic Modi Fashion Show, presenting contemporary Korean fashion infused with youthful energy and elegant design. The show highlighted Seoul Click’s vision of bringing K-fashion to global audiences.
Meanwhile, ISAAC showcased its creative education brand “Kisani”, featuring coloring books, AR-powered learning tools, and the Kisani App. The interactive experience — where children can color their own characters and watch them come to life through AR — fascinated both local parents and educators, introducing a fresh wave of K-EduTech innovation.
From Anseong, three Korean wellness brands — Mutnong, Joeuni, and Mom’s Package — presented organic health foods made with red ginseng. Their eco-friendly, naturally crafted products aligned perfectly with the Malaysian market’s growing interest in Halal-certified and organic wellness items.
Beyond showcasing products, the exhibition became a meaningful platform to share Korea’s creativity, technology, and cultural sensibility with Southeast Asia.
One local buyer commented, “Korean products stand out for their quality, design, and innovative ideas. We’re looking forward to future collaborations.”
The Korean exhibitors expressed optimism after the event, saying,
“It was inspiring to see such warm interest from Malaysian visitors. We believe this exhibition will open new doors for collaboration and exports across the Southeast Asian market.”